Argentina has an invisible problem. While every Argentine is well-informed about its political and economic crisis, no one is discussing how the education system is failing to prepare the new generations. Neither the media, nor the politicians, nor civil society.
Educar 2050, an NGO focused on mobilizing society to demand quality education, wants to take advantage this year's presidential campaign period to ignite a conversation that can no longer wait and make it fashionable to talk about education.
The campaign kicked off with a lineup of 'buzos de egresados'—a traditional and personalized hoodie for all high school graduates in Argentina—transformed in a simple yet attention-grabbing manner: they would be incomplete, mirroring how our students are leaving school with incomplete knowledge and skills.
To showcase the collection, we crafted a social media video featuring high school students alongside a data visualization content illustrating the depth of the issue. Each hoodie model represents real and concrete issues in Argentine education.
We sent our incomplete hoodies to the leading presidential candidates in the 2023 elections, challenging them to discuss their education proposals in the media and on their social networks.
