Phase 1: The lonely house
Zonaprop is the leading real estate platform in Latin America, with more users and property options than any of its competitors. But before the specs talk, we went for a more relatable and human approach.
What happens to a house when it isn’t a home anymore?
Radio
Phase 2: Filters
Search Filters is the most popular tool amongst the Zonaprop community. There are a lot of them, making your life much easier when you are looking for your next home.
So, we decided to tell some character stories, absurd stories, based on the experience people are having with Zonaprop's filters.
Phase 3: Summer campaign
Whether you’re searching for your new home or renting your vacation spot, there are a lot of things that can go wrong. But here is one thing that never fails: if you have more options to choose from, you will have better options.
Our challenge was to create a campaign based on insights that work both in Argentina and Mexico, the main markets for Zonaprop.