At Burger King, we are proud of being flame-grilled since 1954 and we want every Parrilla (“Grill” in Spanish) to feel the same. That’s why we’ve decided to give everyone with the surname Parrilla in Argentina a free lifetime supply of WHOPPER®.
Yes, for real. This benefit is for life, just like their surnames.
At Burger King, we’re “Parrilla” just like you. And we are proud of it because it’s the only way to make burgers we know. That’s why, starting today, every Parrilla has free WHOPPER® for life.
Burger King held a Parrilla Family Reunion Event.
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And also gave everyone the chance to change their last name to "Parrilla" on Facebook. Adding more than 2.000 new Parrilla family members.
(*When you change your name on Facebook, you can only change it back after 2 months.)
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Results & Recognition
More than 20 million global impressions, making “The Parrillas” BK’s most talked campaign in Argentina.
$1,2 million in earned media.
In the first week, it got more than 5 million views on social.
And most importantly, 12k Parrilla got a lifetime supply of free WHOPPER.
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Press
